But first we need to clearly define the terminology.
A blog is a digital diary published on the Internet, the author of which periodically submits new content or updates old posts.
Blogs are not just read and viewed, everyone can comment his/her opinion on a particular subject presented in the post.
This is the fundamental difference of blog from, say, a handwritten diary that you lead just for yourself.
Any Internet user can create a blog.
The world’s first blogger is Tim Berners-Lee, best known as the inventor of the World Wide Web, who has had a key impact on the development of the Internet.
Now there are millions of bloggers in the world.
Some of them blog solely for the sake of their pleasure or communication with people who share similar passions and interests.
Others make money on a blog.
And they make decent money with it. (In fact, many people make a living by blogging).
According to Forbes, the creator of the YouTube channel PewDiePie Felix Kjellberg earned $ 15 million in 2016 alone.
In the same year Time Magazine included him in the list of the 100 most influential people in the world. The number of his subscribers on YouTube now totals about 60 million people.
And all this thanks to his channel dedicated to video games!
This is by no means a unique case, but rather, the most revealing and legitimate success story that you can find on the Internet.
Have a look at this 7-minute video of the most popular YouTube vloggers:
You can create a blog:
on your own domain
with the use of special services
on the basis of social networks
Some bloggers are experienced Internet users, who know how create websites and monetize them; for others having an Instagram account is enough for becoming rich and famous.
Among the bloggers there are professional analysts who write on serious political topics, and there are ordinary people who write about everything in the world, shoot videos, post photos, recipes, lifehacks and other useful or useless information.
The aggregate of all blogs on the Internet is called the “blogosphere”.
It is difficult to say which topics are the most promising in terms of monetization – in any niche success is possible if you know what you are doing.
But you will not be mistaken if you create high-quality, engaging content on business topic, the psychology of success, family relationships, making money online (MMO) or making money offline.
There is an unspoken rule of success though: the chosen niche/topic should really excite you personally, since a blog is primarily an individual view of things, people and events.
There are many types of blogs:
Thematic blogs are dedicated to highly specialized topics: automotive DIY tuning, cake recipes, winter fishing, travel.
Scientific blogs are websites that are maintained by scientific specialists, but read by everyone.
Culturological blogs are about a particular field of culture (painting, cinema, music).
Educational websites are dedicated to the theme of education, school and learning.
Personal diaries share author’s story about the events that occur in his/her life. The diaries can be lead by both the celebrities and ordinary citizens.
Generally speaking, blogs rarely have a strict focus/direction.
Since these are personal logs of Internet users, they have the right to combine the topics in any order – today, they talk about the trip to Italy, and tomorrow they share a new raw-food recipe.
In addition to different blog types, blogs are divided based on the way the material is being presented to the public.
The author himself chooses which option is closer to him: to have a text-based blog, run a video channel or a photoblog.
It all depends on the preferences of a blogger and the characteristics of the audience for which one creates.
For example, the gamers, young people from 15 years and older, don’t need to read text when they can view it once as a video. But it will be difficult for political observers to justify their point of view with pictures only.
Let’s talk about each category of bloggers in detail.
Category #1: Vloggers
Vloggers are those who blog in video format – YouTube channel is one example. Viewers subscribe to the channel and regularly watch new videos.
Among video-bloggers there are professional clipmakers and directors. And there are those who limit themselves with the simplest slideshow or record their computer screen with offscreen comments.
In recent years, the so-called beauty blogs have become extremely popular. The authors of these channels share everything that has to do with the beauty industry.
Reviews about cosmetics, perfumes, make-up and hair styling lessons, skin care tips, etc. While doing so, they openly or covertly advertise brands, post affiliate links or simply sell cosmetics themselves.
In the future, I might submit a separate article on how to become a vlogger.
Category #2: Bloggers
These people are the ones who work in a traditional text format. That is, they write articles.
But they do not just describe events and phenomena, but express their personal attitude towards them.
They also share a personal experience using a particular product.
In order to lead a popular text blog for a long time, one must be able to communicate his thoughts coherently, have an original point of view, and engage with readers on a regular basis.
You see examples of successful blogs in the top search of Google. The subject matter of the articles is infinitely diverse, as are the methods by which the authors draw readers’ attention.
Every popular blog is a potential platform for making money through advertising, affiliate links, sales.
Category #3: Photo-bloggers
Photography is the cornerstone of photo-blogs.
The most popular format for a photo blog is the Instagram account. On this social network, successful bloggers earn by advertising themselves, or advertising their own and other people’s brands/products.
Personally, I’ve made a bit of money with Instagram but never really focused on this platform.
In the future I might, and when I will find good platforms, I will let you guys know.
The great thing about using Instagram to make money is that you don’t need a huge following to apply.
Anyway, growing your Instagram account is another topic that will be covered here in the future.
At this point, I will say that despite the apparent ease (taking pictures and uploading them), creating truly original and high-quality content takes time and certain skills.
There is a universal formula for a successful blog: the author creates high-quality content, attracts the audience, uses all sorts of methods to promote his/her site (page) and gets a platform for monetization.
Profit is brought only by those projects that have a sufficient number of readers, viewers, and/or subscribers.
This is the simplest and could be a profitable option. You get paid by placing links within a post. The price for the link depends on the popularity of your blog.
Another example is when someone wants to maintain his website position online and reaches out to you with a ready-made article with a couple outgoing links to his website.
Personally, I’ve never done this before as I prefer other options to make money with my websites.
2. A sponsored blog post
This is a case where advertisers reach out to you to publish a sponsored post on your blog.
An article can be written either by you or advertisers.
The articles are ordered by popular brands, online stores, and all those who are interested in promoting their services and expanding the consumer market.
The rate for sponsored posts varies. Sue from SuccessfulBlogging.com provides a great guideline on how much you should charge based on unique visitors you get per month and Google Page Rank:
Sponsored posts is a pretty common way famous bloggers make money with.
Banners are images with relevant affiliate links that you will often on many websites/blogs. You sign up with any affiliate program and you promote their products with the banners.
Or advertisers come to your blog (if it is very popular) and they ask you to advertise their products, services, whatsoever.
For example, you can become Amazon’s affiliate partner and promote Amazon’s products, books and/or “hot” deals of the day anywhere on your blog.
Banners are VERY common to find in a lot of blogs and websites.
4. Direct advertising in the video
Popular vloggers directly advertise products and services and get paid for it.
The rate depends on the number of subscribers to the channel or the status of the presenter.
5. Affiliate marketing
Affiliate programs are a good option for beginning bloggers (and my favourite way of making money online).
If you have thousands of unique visitors to your blog, then the affiliate programs will give you a stable profit on a daily basis.
Let’s say you decide to create a post about a blender within your juicing blog using your Amazon affiliate link.
In that post promoting blender, you would add your affiliate links and whenever someone buys a blender (or anything else within the 24 hours after a person followed your link), you get a commission from Amazon.
The bottom line is that whenever the reader moves from your site to another site, registers there, buys something or subscribes to the newsletter, and you get a certain percentage for this.
An author/blogger must give the content. The more often you update your blog, the better.
Nobody tells you to write 10 posts a day, but a daily update is a sign of good manners.
(And Google loves that!)
Maintain feedback, answer comments and questions, make your blog as interactive as possible.
On such a blog, the reader will be interested, and you will not get bored.
See, when communicating with readers, you better understand the audience.
A blogger who does not know for whom he writes will quickly get tired of himself.
And don’t be afraid to cut off those who are holding you down. There are always people who don’t like something.
Don’t try to please everyone and let ’em haters hate.
Step 5: Attract visitors and monetize your blog
Interesting content is great, but with the current competition on the Internet, the beginning author will have difficulty getting his posts ranked in the top page of Google, even if he’s super talented.
Do not hesitate to use effective methods of artificial promotion.
Attract visitors from popular forums, guest-blog on other blogs, use paid resources to attract the audience – there is a number of options available.
Monetization of your blog should be gradual. Having affiliate links on a two-day old website won’t bring you the desired results.
Give your website at least 6 months.
That’s how long it takes Google to trust your website.
Another friend of mine, Dylan was able to make over $2k in 6 months.
He gave up on his first website that didn’t bring any money, changed his strategy, followed the training in my favourite online business community and now he’s making thousands of dollars every month through his Amazon niche website only.
When he started new website, in his first month he made $1, and in month 6, he already made $2360.
The main purpose of this blog is to share my personal experience and make it VERY easy for you to understand how online business works and how you can make money online using ETHICAL methods.
Visit my profile page by clicking here.